You know, having been in the corporate world for a long time, with my hands in marketing for a large percentage of it, I appreciate that the U.S. government needs to sell the Iraq war any way they can. If you'll forgive the analogy, it's like any other product in this regard. "Consumer" confidence is low and people are simply NOT buying. Recruitment levels and polling data make the case that I won't bother to reiterate here.
Nonetheless, the Pentagon has gone way beyond the pale with their latest maneuver, and frankly, it turns my stomach. This administration's laundry list of selling techniques is already filthy enough. That this has been added to the branding efforts is fucking obscene.